Arizona football deletes video of ex-Cardinals GM Steve Keim after social media backlash

The University of Arizona football program deleted a video of former Arizona Cardinals general manager Steve Keim speaking to Wildcats athletes after apparent backlash about the post. The video was posted Wednesday afternoon with the caption: "The two hardest things to judge when you are a talent evaluator, are very simple. The heart and the mind.

- Steven Keim. " It concluded with the hashtag: "#WeEducate" Social media slammed the account for the post and it was deleted from Arizona's X account (formerly Twitter). But the damage was already done.

The timing of the post could have been better, as a report came out earlier in the day about a burner phones scheme that Keim allegedly participated in when he was suspended from the Cardinals after pleading guilty to extreme DUI. "It was a directive from Keim as well as Bidwill," former Cardinals coach Steve Wilks said in a deposition transcript about Keim and Michael Bidwill, the owner of the Cardinals. according to ESPN.

"They both knew. " Keim was Arizona's general manager from 2013 through the 2022 season before stepping down. Commenters took issue with Keim "educating" Arizona Wildcats athletes and they weren't afraid to share their thoughts about Arizona's choice to post the video on social media.

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